This might have been one of the clearest briefs I've gotten. Libero claimed to have made the softest diaper EVER and needed a seal/mark that said so. I made sketches with clouds, feathers etc. and in end we went for a rabbit on a pillow. I'm not sure if they stole that idea and implemented in the manufacturing process but I really hope not. Also, I take no responsibility for the house typeface "Baby Freestyle".